INTRODUCTION 

BELL LOGISTICS is a well organized and established firm.

We are performing a multi-functional organization with expertise in logistic requirement for both inbound & outbound cargo. The environment in which Bell logistics is becoming increasingly complex and competitive, we have not only developed high level of market awareness and loyalty to our services through marketing but also through exceeding our customer’s services expectation, building relationships and projecting a suitable image.

As a part of Bell logistics commitment to the improvement of its market capabilities and long-term satisfaction of its clients, insight has been appointed to conduct a customer value management survey among direct Shippers and Shipping Agents.

This study evaluates BELL LOGISTICS relating to its competitors in the Pakistan market. This will provide an input in to the development of differentiating strategies and an appropriate culture which will ensure that the company enhances its position.